Fabletics Lures Customers With Selection Variety

Women are hitting the gym more often these days, and there’s one thing that they want to do when they are exercising in the presence of others: women want to look good while they’re working out outside of their home. They can put any old thing on when they are in their homes on a treadmill or an elliptical machine. When women have a desire to join the gym, however, the territory is different. They are in the presence of other people that are working out as well. As someone that lives in a city where gyms and beach bodies are as common as gas stations Kate Hudson knows that athletic clothing will sell well. She has been banking on this, and so far she has been correct.


There seems to be no limit on just how much people are willing to buy clothing if they can get access to variety. Kate Hudson realizes that this is what was missing in outlet clothing all along. Women did not have a lot of choices. Now that they do it is easy for most women to do something like subscribing to get automated shipments of athletic clothing from Fabletics. Once Kate Hudson figured was that providing outlet clothing variety was the key to building an appealing athletic clothing franchise she got busy and started doing just that.


When people hear about Fabletics they are going to hear about the athletic clothing company that has a lot of variety. There are so many garments being released that new clothes are appearing on a weekly basis. This is something that few of the other clothing stores are doing. It definitely is not something that one would see in a department store like Walmart or Sears. Kate Hudson has the market on lock when it comes to creating diversity in athletic clothing.


She is also someone that is providing people with her own personal pics of the things that she likes. Hudson is the entertainer that is actually wearing her own clothes that she is selling to other customers. In other words, she is taking interest in what she is doing, and customers enjoy this.


Her personal touch and her ability to provide variety with the clothes that are presented for Fabletics makes this a company that has rapid growth potential. It may be strange to some people that have never heard of it yet, but Kate Hudson has great plans to take this company to the next plateau. She has her mind set on doing what many people may have thought that she could not do.


Fabletics is taking off in a major way, and a large variety of clothes that this company offers makes it possible for women to go to the gym with confidence. Kate knows that this is something that will even get more conversation started in the gym world about athletic clothing. It is the reason why she is opening more stores. It’s the perfect way to get consumer attention.

Fabletics – Personalizing Online Shopping Experience for the Convenience of the Customers

The world of fashion continues to develop and evolve with time. Many fashion trends come and go, but one of the recent trends that are here to stay is that of athleisure apparel. Both men and women today have shifted their focus to comfortable and active fitness clothing garments. It is not necessary that one needs to go to the gym regularly to wear athleisure clothing as it naturally evokes the feeling of comfort and being active, and it is what has inspired and encourage many men and women to include athleisure products in their wardrobe.


While the online fashion retail market continues to be dominated by Amazon, which holds over 20 percent market share, one brand that has dropped jaws of even Amazon is Fabletics. Fabletics was launched by the leading fashion company JustFab, which was later renamed as Techstyle Fashion Group, in the year 2012. In the short span of just close to five years, Fabletics has managed to push its annual turnover to close to $300 million. With the annual growth rate of nearly 35 to 40 percent, the turnover is expected to rise exponentially in the years to come.


The fact that Kate Hudson, one of the leading names in the Hollywood and a famous actress, is one of the co-owners of Fabletics has played a huge role in the company’s success. She is not only the co-owner but also the brand ambassador of Fabletics. Kate says the original vision of Fabletics is to encourage healthy and fitness-oriented lifestyle and provide masses with the opportunity to buy quality fitness clothing without having to spend a fortune. She noticed that many of the other leading brands were selling yoga pants and other athleisure products for hundreds of dollars, and saw an opportunity here. It is how the Fabletics came into being, with the aim to fill in the void and give customers a brand that can trust for quality as well as price.


It has a subscription business model, where the customers can sign up for VIP membership and get a host of facilities, perks and discounts over regular customers for a nominal monthly fee. Moreover, the company’s success can be attributed to the fact that it put into effect the reverse showroom technique with high precision. The company first made it a point to gain considerably sized customer base online and create a positive brand identity and awareness before opening stores. Once the company achieved its primary target and established itself as a business, it went on to open stores at various key locations around the country. If you want to join Fabletics too, make sure to check out the Lifestyle Quiz offered at its website.